#2

How has consumer behavior has shifted in the past, and will shift because of this recession?

The consumer influences everything about design. They are the ones that are the target of the brand. If the brand doesn’t fill the needs of the consumer it won’t be effective design. The recession changed the way people interact with the world. It is made people more conservative about their choices, but not at the same time. People are still buying new thing and continuing their lives but they do so in other with restraint. The recession has changed the way that companies have to sell their product. They have to adapt to the struggles and changes in the US to be more effective brand.

How does design develop brand truth?

The identity of a brand is design. Design is the way people see the brand. Design can change the meaning of a brand in a second. It makes or breaks a brand. The design creates the experience that people get out of the brand.

The development of a new brand changes the idea and experience that brand will ultimately bring. The brand is supposed to be play with the ideal of a specific group. In this way the brand will change the way people see the company. Development of a brand creates a position in the market that brand wants to be in. Design starts with brand. Design creates ways people view the company.

Is there a difference between producing happiness and producing brand loyalty?

Yes.
Loyalty is when a person continues to go to the brand over and over. Happiness is the feeling the brand brings to a person. They share some of the same principles, but differ with the uses.

Loyalty is the thought that a brand is better than another. It’s the bond that is created between the brand and consumer. When person chooses a product over another product because of its position in the market, the person in loyal to the brand. Cheer laundry detergent may not be as good as a generic brand, but like buy it because of the position in the market makes Cheer a better band. It has loyal consumers that believe in the brand.

Happiness is a feel that a brand bring to the table. Being happy about a brand means that they are good in your mind. The brand doesn’t want to be just a good it wants to be incredible. Brand has to have the feeling of happiness to create loyalty to the brand. Happiness doesn’t necessarily mean that the brand is successful. Loyalty is the success of a brand.