Bands blog 1

1) What are 4 of your favorite brands? Why?

DELL
Dell is one of the lead PC sellers in the in the world. I have some dell electronic medias: monitor, speakers, basic tower. Dell is a company that feels trustworthy.
XBOX 360
Videogames are one the newer interactive platforms. The company has become one the lead video gaming companies in all of America. I play Xbox games every now and then.
ARROWHEAD
Arrowhead is another in alone line of bottled water companies. I drink about three of them a day.
WACOM
It’s cool. Wacom is most well known for creating their tablets. The tablet integrates drawing with electronic media.

2) For each brand you have chosen, apply the DSI test listed below. Remember, to pass the brand needs a 100 percent score. For each question detail how the brand faired in relation to each question providing specific examples to support your observations. Also, you must provide images, links to illustrate your brands and assertions.

Question 1 (the Golden Question): Is the key message ex¬pressed Superlative, Important, and Believable?

DELL
Yours is here. Dell, like most PCs, has created a vast number of computer products. The message is about creating want you want out of a computer and making it your own. I think Dell passes the key message test. Dell creates its own way to look at the PC.
Xbox 360
Jump in. In the video game console world, Xbox is one of the strongest brands. Xbox is a power house. The other competing companies, playstation (sony) or wii (Nintendo), have caught up to xbox but not surpassed it. In makes itself a center of the game community. Xbox has created an experience that exceeds all others.
ARROWHEAD
Arrowhead is a bottled water company. I actually don’t think it passes the key message. Bottled water is in many different brands and all taste the same. Arrowhead uses the tag mountain spring water, which is supposed to set it apart for the other water companies. Under important and believable, I think Arrowhead passes; because water is a need and it makes the consumer consider their water to be good. Superlative means of the highest kind or quality; water is water but other brands like Aquafina have a better hold on the product position.
WACOM
Wacom designs for a specific group of people. The experience evolves the Wacom brand under lines what the product they sell. It has picked a specific product and is successful because to the product. The brand is unique.

Question 2 (the Substitution Question): Can I take out the company's name, plug in anybody else's, and have the exact same ad or claim? Or is it a claim that only this company can make?

DELL
Dell’s tag is “Yours is here”. The tag explains the view that Dell’s computer can be created for the consumers specific needs. Your needs are met here. The problem with the tag is that most all PCs are customizable. I think the motherboard and the processor are the only original parts in my PC. I actually had no idea what the tag was in the beginning of the blog. Dell relies on the fact that their product is customizable. I honestly think that Dell’ tag could be use in any of the other computer competitors.
XBOX 360
The tag of Xbox 360 is “Jump In”. It’s simple. The experience of the product adds to the tag. The brand is exceptional in that is bring the image of jumping in to “play.” The message is distinctive, but I find that it doesn’t make it unique. The Wii has “We Would Like to Play.” The Wii has a much better tag to it. The tag “Jump In” denotes the feeling of activeness, which Xbox is not. The Wii could easily pull the Xbox’s tag off and make their own, thus the message don’t really work.
ARROWHEAD
Arrowhead mountain spring water. The tag is mountain spring water. It makes it sound as if it came from the mountains. It is refreshing. The tag only works because it’s claimed their specialty in water. The problem is it could be anyone’s water, it could be tap water. Another company could easily claim the same and be a different brand.
WACOM
Wacom is advertising for a certain group only. It’s a little harder to find it anywhere but for that group. I think that because there is not as much competition for the product, they pass. The name is unique. It belongs with this product.

Question 3 (the Star Question): In communications like ad¬vertising, is the product the star of the ad or incidental? In other words, if the communication is Memorable, is it for the right reasons?
DELL
The communication is memorable. It is not for the right reasons. The song in the ad is for a different product and takes on a life of its own. The ad reflects the custom made message but doesn’t concretely say Dell.
XBOX 360
It kind of weird, but it works. It is all first shooter style, like most of xbox games. The ad is trying to utilize the game aspect with fun, jump in. I still don’t like the tag but the commercial works. It is memorable and for the right reason.
Arrowhead
I couldn’t find commercials of Arrowhead. It is more of a word of mouth, which makes it less likely to succeed.
Wacom
It is more personal to a specific group. The ad work toward that groups needs. It a bit long and loses your attention toward the end. The ad explains what the products is about but it’s not for everyone.