Transformers (Both Cartoon and Toys): I’ve always liked Transformers since I was a kid, but I haven’t thought about what initially drew me to them in a while. I think it was the fact that the good people at Hasbro pulled a marketing slam-dunk by putting two cool things in one awesome vehicles and giant robots! To top it all off they had a toy line coupled with the show. 1) Transformers: More Than Meets The EYE….crap that’s a fail, it neither important or superlative…it barely even makes sense..hell it was the 1980’s what DID make sense? 2) Unfortunately you can, M&M: More Than Meets The Eye; Honda: More Than Meets The Eye…fail. 3) The commercials do keep the Transformers as the key point, they also attack my ears with crazy music and a creepy announcer voice. Pass. All in all my beloved Transformers have failed the test, but their sheer coolness and ability to tap into the man-child psyche have lauched this product into the stratosphere!
Sony Playstation: I enjoyed all three Playstation game systems because of their variety of games and overall design. Aesthetically, the feel of the controller and system design has always been nice to me and the system itself is much more reliable than others in its category. 1) It’s a bit tricky to hone in on the Playstations DSI because it has made 5 different systems and Sony is a MEGA GIANT corporation…like coke…it just IS. So I do remember this one for the PlayStation 2 System: Live In Your World, Play In Ours. But some of the letters in this were replaced with Playstation face buttons. I’d say this is a pass because they imply that using a Playstation is the only way to have fun and it is believable with a product called a Playstation. 2) I don’t think you can switch out the name and have the same effect, even if you use rivaling companies Sega: Live IN Your World, Play In Ours…yeah that doesn’t feel the sam. Pass. 3) The PlayStation 3 commercials a memorable but keep the system and what it can do as the focus still, pass….HOWEVER… I do remember some of the original (around 1999) Playstation commercials were weird. Good job Sony, but even without good a DSI Playstation has the clout of Sony behind it fully.
Cartoon Network: A channel of all cartoons, I like cartoons so this is a logical choice for me. The fact that Cartoon Network plays new and original cartoons predominantly is another reason I watch when I have the time. 1) Cartoon NetworksDSI message is its title/name THE Cartoon Network. By proclaiming this I feel like they are, in fact the best at broadcasting cartoons and that is important to me if I want to watch cartoons. It is also easily believable the Cartoon Network would broadcast cartoons, its frickin implied in the name. 2) No you cannot, the Cartoon Network…is the Cartoon Network.
Subway: Cheap, fast, and good for you. Subway makes a decent sandwich at a good price and has yet to let me down since high school. 1) Subway’s main DSI would be to Eat Fresh, which it does best; is important in these health conscious times; and is easily believable. 2) I don’t think originally Subway could have been swapped out by any company at its conception. In the recent years many sandwich places have attempted to jump on the healthy bandwagon though. I’d still say it’s a pass. 3) Even with the pound shedding spokesman Jared I think the healthy sandwich has always been the main focus of the ads. And recently with the 5 Dollar Foot Long ads it’s still a pass. Subway passes.
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