Apple: As a converted PC-user, I am d
rawn to this brand because of the reliability of the product. All the products I have owned, whether it be an iPod or a computer, have worked almost seamlessly. Whenever there was a hiccup, I was able to go into a store and talk to a real person. I didn't have to talk to someone who had been outsourced.
Vera Bradley: Vera Bradley is a designer of accessories such as hand bags, makeup cases, notebooks, etc. The designs feature themes of different colors and patterns. I like these products because they exude a "home made" feel. There are also so many different patterns and styles to choose from, that it is easy to pick out when that is unique. The material is also durable and machine washable.
http://www.verabradley.com/
Post it: This is one of my favorite brands because of the interesting office supply inventions they create. My favorite one is the highlighter that also holds the little post-it sticky flags. Post it makes things that are useful and practice but also add a little fun to mundane tasks.
Post it: This is one of my favorite brands because of the interesting office supply inventions they create. My favorite one is the highlighter that also holds the little post-it sticky flags. Post it makes things that are useful and practice but also add a little fun to mundane tasks.
Flag Highlighters
Converse: I like this brand mostly because of the shoes they produce. It is one of those rare products in the age of technology that gets better with time. The more you wear Converse sneakers, the more comfortable they become until they are practically falling apart.
2) DSI Test
Question 1 (the Golden Question): Is the key message expressed Superlative, Important, and Believable?
Converse: I like this brand mostly because of the shoes they produce. It is one of those rare products in the age of technology that gets better with time. The more you wear Converse sneakers, the more comfortable they become until they are practically falling apart.
2) DSI Test
Question 1 (the Golden Question): Is the key message expressed Superlative, Important, and Believable?
Question 2 (the Substitution Question): Can I take out the company's name, plug in anybody else's, and have the exact same ad or claim? Or is it a claim that only this company can make?
Question 3 (the Star Question): In communications like advertising, is the product the star of the ad or incidental? In other words, if the communication is Memorable, is it for the right reasons?
Apple
Question 1: Yes, the key message of easily usability and a sleek product is easily understandable. It is important that the brand looks good and functions seamlessly.
Question2: No, you cannot plug another company into Apple's position. Apple is the main product that is known for its stylistic design, consistent technical support, and the main challenger to the Microsoft products. These are claims that only Apple is successfully able to make.
Question 3: Yes, the product is the central feature of advertising. However, Apple approaches the line of being entertainment with the introduction of human between the Mac and the PC characters. However, the humor creates advertisements that are memorable because the consumer remembers the conflict between the two characters. The two character accurately reflect features of both Mac and PC and thus, form a contrast between the two brands.
Vera Bradley
Question1: The key message this brand represents is that they will create products that feature a unique, homemade look while maintaining functionality and durability. I do think the brand passes both the superlative and believable because the products support the message behind the brand.
Question2: I find that this brand fails this question. Since the brand has become popular, many knock-offs have been introduced to the market. The knock-offs offer the same features with minor differences in the patterns of fabric. You could plug someone else's name into the brand name and it wouldn't make much of an impact.
Question3: In the advertising, the product is the subject. Vera Bradley primarily utilizes print ads and catalogues. Although there are people modeling the products, the main focus remains the product being advertised.
Post It
Question 1: Yes, the brand is superlative, important, and believable. Consumers can expect everything from plain office supplies to neon post it notes with flowers on them. The brand has become a house-hold name due to the invention and mastery of the stickie note. In fact, the name stickie note and post it have become interchangeable.
Question2: I do not believe the name Post It could be changed to any other company. For example, trust in a Kleenex branded stickie note would not give the customer the same sense of trust in the product.
Question3: Yes, in the advertising, the product is rightfully represented. The product is memorable in that the advertising serves as a demonstration of how much better an individual's work experience will be with the use of Post It's office products.
Converse
Question1: The key message of Converse comes from the reliability of the products as well as the reliability of the brand. The brand has existed since 1908 and has had a long time to build the trust of the consumer. Thus, the key message of a durable and stylish shoe is important, believable, and superlative.
Question2: In general, the claim of having a stylish and durable shoe is not unique. There are several other brands on the market that could claim the same thing. However, Converse was one of the first brands to do so. The brand name cannot be replaced because the look of the shoe has become such an icon today.
Question3: Yes, the Converse shoes are the main focus of the advertisements. The shoes work in part with a model and other pieces of clothing to complete a look of style.
Laura Hemler
No comments:
Post a Comment