blog 1.....

1. “affordable solutions for better living” Ikea has always been creative and bold when it comes to advertising. Offering home furnishings etc that look expensive but are very affordable. It is like Target on crack! Growing up outside NYC and now living in the middle of the country with out a major city around Ikea makes it feel like I still live in the city, just looking at the Yellow and blue sign gives me a feeling of a home that is 2000 miles away. Question1: “affordable solutions for better living” I think this one passes. It tells you exactly what to expect when you walk in the doors. 2.) Fail, you can plug in any name to this and it would work. 3.) They do seem to keep the furniture the main focus in all there commercials. http://www.youtube.com/watch?v=isjrGmFapS4

2. Coke cola “open happiness”(among a few others”) I love coke! I can’t start the
day with out it. I don’t drink coffee, but I love this soda. It is a marketing giant.
It has been around forever. And with out it we would all have to drink Pepsi.
1.) Yes everyone knows what coke is. 2.) Yes you could remove coke and put in a Different name and it would work, so fail. 3.) This is a hard one to answer cause some times the soda is the main focus and other times it is the name so I am not sure which way to go with this one. http://www.youtube.com/watch?v=vKGw_KYH63k
http://www.youtube.com/watch?v=R1NnyE6DDnQ

3.Element skateboards, surrounded by the four elements of wind, water, fire and earth, emphasizing the life of natural wood and being one with the skateboard. I started liking this
Brand when it was called underworld element in the early 90’s and stuck with it when they became element. 1.Yes the key element is expressed.” skateboarding” 2. Yes you could remove eement and earth wind fire and water still stand strong. 3. Yes skateboarding stays the main focus.
http://www.youtube.com/watch?v=OWCM5UrZGyk

4. Skittles “taste the rainbow” This is my favorite candy. I have enjoyed them for as
can think back. 1.) no I do not think the message is given across clearly, you get thru almost half of the commercial before you relies it is a skittle commercial . 2.)
I think this one oases, it is so off the wall that only skittles works with it. 3. As I thought with coke half the commercials keeps the skittles as the main object.
http://www.youtube.com/watch?v=WASn6PRG1Fc http://www.youtube.com/watch?v=exgpW2_MbRM