Blog #3 - AGW

Upon reading both David Reports, I noticed a trend in keywords. One repeated keyword was "timelessness". Design is integral in making a brand "timeless," especially in brands such as Levi Strauss & Co., Google, and John Deere. Perhaps one should notice that all of these brands were innovative and really the first of their kind; Levi with denim, Google with archival of the Internet, and John Deere with tractors.


Levi Strauss & Co., a denim/clothing company around since the 19th century, focuses their brand on their rugged, durable denim. Levi's was the first to put metal rivets in denim, which thereby created their style. What is interesting about Levi's is that, though their product hasn't really changed, their marketing campaigns change by what's in style. They have a distinct style that is timeless enough to be able to fit into whatever is "in". If one goes to levi.com, s/he will notice that the site is very contemporary and targets a younger demographic despite their historical significance. Following the other design principles outlined in the David Reports, Levi is stylish, experiential, and has soul due to their historical impact.

Google has probably one of the most simplistic designs out there, but is unbelievably recognizable and effective. Their commitment to simplicity with all of their products allows it to be timeless. Google will be one of the newest "timeless" brands in recent history because it is easily adaptable due to its simplicity, and Google is always innovative as well. Google's simplicity of design has become a standard means of communication and collaboration - new products and operating systems are being developed on the premise of Google's design. Google is stylish through its own simplicity among an Internet full of overcomplicated sites, is honest in that they have very little (if anything) to hide behind in their designs, and is very distinct, all of which are outlined in the David Reports.

John Deere has stood the test of time as a timeless brand as well. Their logo has barely changed over the years - the green and yellow of their design bleeds into their products and merchandise and is easily recognizable. To a degree their brand is stylish mainly because it is all its own, but at the very least it is distinct, and obviously their designs are intelligent and logical because they are the industry standard. Overall, John Deere is a timeless brand that has needed little to no help in being the standard in their industry.