Design trends are currently shifting towards simplicity and sustainability and there is one company that really stands out as going above and beyond in both categories. IKEA is a company and a brand that is known for its “affordable solutions for better living” but they have really embraced this to the fullest.
IKEA is a global company that produces furniture and textiles for every room in your house at prices that are affordable for all budgets. This one stop shop also offers a full experience for the consumer. IKEA-LAND in New York City is a perfect example of a brand that touches on the David Reports 5 Key Brand Trends as well as the statement “Design is hence all about satisfying needs, solving problems and attracting us towards new experiences.” In NYC consumers first board a boat that takes them over to the ‘island’ that houses the massive furniture store. Once inside you grab your map of the showroom floor and start following the arrows on the floor that lead you in and out of the many kitchens, bedrooms, bathrooms, studio, and even two bedroom apartments that they have set up to show you what your home could be like. Their attention to detail makes venturing to IKEA a full day activity that is fun for every member of the family.
Beyond selling furniture IKEA is about experience. I believe that this is the key factor in the sustainability of the brand. They are also a company that is very eco-conscious and prides themselves “taking responsibility for people and the environment is a prerequisite for doing good business.” Check out all the pages on their website that are dedicated to this statement.http://www.ikea.com/ms/en_US/about_ikea/our_responsibility/index.html
And the second best thing people always remember about their trip to IKEA besides the amazing furniture; the delicious meatballs! Now how’s that for consumer experience!
The second David Report focuses entirely on sustainability and good design and how all companies need to make this their priority. Method is a company that is at the top of its game in providing the perfect combination of eco consciousness and sexy design.http://www.methodhome.com/
Method provides cleaning products that range from home cleaning, laundry, personal, air cleaning, to products for baby; and all of them come with a “cleaner clean” guarantee. They use all natural ingredients that create products that are environmentally safe but still as effective as harsh cleaning chemicals. Their packaging is incredibly unique and simplified and they really just focus on the product itself.
Everything they create speaks to the points discussed when concerning design and sustainability; Environmental Influence, Innovative development, affectivity, aesthetics, multi-quality, authenticity, and compatibility. From personal experience I can say that what they are doing is working, Method is the first product that catches my eye on the shelves of the supermarket and after using their product for several years I know that everything they offer is well worth the money.
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Studio 7 Designs is a design firm that offers web, logo, branding, and design services all with an eco-conscious backbone. They specialize in creating works for socially and environmentally conscious companies while still upholding themselves to creating designs of the highest caliber. They work with clients world wide and offer ways for start-up companies to receive funding for their ideas which creates a world wide community.
In the articles Faith Popcorn is asked what direction she sees design going in the future and her response was “Reusable, Sustainable, didn’t hurt anyone/thing to get here.” Studio 7 is already working towards this. As a company their offices are solar and wind powered, they avoid using paper as much as possible, and have recycling programs in place. On top of all that they donate a portion of all their profits to myclimate.org, which helps them offset their carbon foot-print.
As a brand Studio 7 Designs is very forward thinking in both how they present themselves and the services they provide. They are already operating in a way that many companies are working towards. Check them out they create some pretty sweet stuff as well! http://www.studio7designs.com/
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