Blog 3

Old Spice

So this company recently grabbed my attention with its use of commercials and its branding around the "Man". This is a company that has been around since 1938, making male grooming products. But as of recent its been working against other companies such as Axe. The design is sticking with the whole ideal of what a man should be, as it helps build around the marketing and branding of the company. They use humor in the design around it, to the basis of the old ideals of what a man should be, and use their experience and longevity as such by keeping the label the same. Since Old Spice is a very distinct smell to it they use that and compare it to "feminine" smelling body wash to their company http://www.youtube.com/watch?v=owGykVbfgUE

Bad Company 2

Although still relatively new out of the gaming market Bad Company 2 is a game in the Battlefield franchise which has been hyped up against the high selling Call of Duty: Modern Warfare 2. The design behind the branding is very evident giving a definite militaristic feel from the colors to the obvious grittiness and imagery. Just by comparing the BC2 site to the Army site you can see the obvious influences and feel its trying to get to the consumer. On top of that the multi-player is the large selling point for this game, and as such the branding around it is evident in the commercials by trying to sell the idea of squad play and the narrative behind it.

Droid

The Droid being mostly known more to be Verizon's Iphone (even if they aren't marketing it that way) is probably one of the more designed branding campaigns I've seen this last year. From the juxtaposition of the Apple Music/Aesthetic to what Droid represents being more of a gritty sort of underground type of feel. On top of the head on attacks, it goes by telling the other selling points of what the Droid can do, and how the software differciates itself from its competetors. For me it seems like they are less trying to sell the phone and more trying to sell this design of being anthesis of Apple.