Blog # 3 - Brand Trends

Example #1

The Sustainability Gap (5 key design trends, 13)
Summation
“Emotions make us buy, whilst feelings make us keep.” The new business model is socially conscious and eco-friendly, which means that companies will have to be determined to “make a difference” that goes beyond financial success.
Merit
According to Brutish designer John Manoochehri, sustainability is not a fashion but an integral part of design. It must develop into something that provides well being to consumers.
Connection
A connection/bridge is created based on the constrains of the environment and the need for expression and creativity so the gap is filled with new possibilities and innovative design.
Example: http://style-files.com/2007/05/19/lights-made-from-old-books/
Why is it a good example?
Expressive, creative, environmentally conscious, emotional... The perfect example of design with soul.