Container Store
The Container Store has everything you can imagine to organize all that clutter that resides in your home or office. They don’t overdo their designs in order to get that “clean” look that is desired. When reading the “5 Key Design Trends” , I came across Rationaissance which described the Container Store perfectly. The brand is “stylish, functional and iconic” and it “balances simple with sophisticated and the discrete with the bold”. Although saying that we “need” this company in a “world that is more and more complex” is quite literal, it is true. It is a hectic and chaotic world and if I had to come home to more chaos I would lose my mind. It is true that “we humans react negative when we are not in charge if our own comforts”. The Container Store allows a person to have control over their unorganized clutter, which makes people enjoy their brand even more.
Etsy
Etsy is a website that allows artists/designers to sell their stuff. This could be art that ranges in anything from paintings/sculptures, to clothing, or furniture. My favorite area of the site is the handmade clothing http://www.etsy.com/category/clothing. The clothing seems to be so innovative and crafted with such care, that I take pride in wearing stuff I buy from other artists/designers. Buying from a designer that makes very few of certain things helps create that authenticity in the garment. This could fit under the design trend of Sensuctive because I find that I emotionally connect with a piece of clothing I like. Specifically because I know no other will have the EXACT same jacket. I tend to think “I NEED that!”, when I don’t really need $130 coat, I just want something that a Target or Kohls doesn’t sell.
Crate and Barrel
http://www.crateandbarrel.com/eco-friendly-products/
Crate and Barrel is becoming a popular brand known for sustainability. They state that, for them “green is not a trend. It’s an ongoing mission”. Crate and Barrel seems to fit into all seven sustainability categories, but it best fits under the environmental influence because the brand has become responsible, healthy and resource-economic. The brand believes “that the best place to conserve and protect our natural resources is at home. At our company “home” in Northbrook, Illinois, we have prioritized developing thoughtful new products, manufacturing processes and programs to expand the responsible choices we offer our customers. While our collection has featured renewable woods and sustainable materials for a number of years, we are now introducing important initiatives that will help make our homes more thoughtful environments”. I truly believe that Crate and Barrel has become one of the number one brands in sustainability because their design is a success factor that creates attraction and adds new communicative possibilities for them.
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