The brands of Tesla Motors, Burt's Bees, and Pom all utilize a combination of the 7 spokes of the Sustainable wheel as well as some of the 5 key design trends that will change the future according to the David Report. The combination of these design elements results in the creation of successful brands.

Tesla Motors has produced one of the first completely electric roadsters. Telsa Motors utilizes a combination of environmental influence, responsibiz, sensuctive, aesthetics, and breaking boundaries to create a unique and modern brand identity as well as successful communication in the marketplace. The environmental influence and responsbiz elements originate from the idea that the Tesla roadster is run 100% off electricity. The roadster can travel about 250 miles on a single charge. This quality is attractive to people who are looking to be less destructive to the environment but also get distance out of their car. Tesla also advertises roadster designers that are 'sleek' and 'alluring'. The designs of the vehicles do not cater to the stereotypical idea of what a hybrid or electric car should look like. In fact, the car looks like your typical luxury sports car. The combination of an attractive car design as well as environmentally friendly functionality are taking the market of luxury vehicles to another (more modern) level.

Burt's Bees is a brand that produces 'green' beauty products that range from shampoo to toothpaste. The products are made from organic materials and packaging is designed to be minimal and easily decomposable. Just like the Tesla, Burt's Bee also incorporates the responsibiz and environmental-implact design elements. The brand also plays into the cooltural element as well in that Burt's Bees is only available at beauty stores and smaller gift shops. This branding strategy gives the brand an original and authentic feel. However, I find this brand to be a good example not only for its quality products, but also for its involvement in the community. Burt's Bees participates in both the Greater Good Foundation and the Sustainable Packaging Coalition. The idea that a brand participates in organization outside itself is appealing because it demonstrates that it is truly a brand with good intentions in mind. It also demonstrates that the brand is not just one of those brands attempting to follow the "green" trend that is popular today. Thus, Burt's Bees has an honest and trustworthy reputation based on solid products and community involvement.

Another brand that distinguishes itself within the market through the use of aesthetics and environmental influence is Pom. Pom grows pomegranates and then sells the fruit or makes a variety of products from the fruits such as vitamins and juice. The company primarily utilizes design as a brand through its packaging. All the Pom juices feature an hour glass-like shape (that the brand has deemed the "bubble bottle") that also resembles the shape of a pomegranate. The same packaging shape is used in the shape of its iced-coffee bottles and vitamin containers. This use of design plays into the sensuctive element in that the designs are visually appealing and distinguish Pom juice from any other type of bottled beverage. Through the use of the pomegranates as antioxidants, Pom has defined themselves as a symbol for health and wellness. Thus, the brand also focuses on community involvement such as blogs from health experts and recipes on their website. The brand strives to communicate their central idea that health is important and that antioxidants can help an individual have an overall better quality of life.