The Allegro Coffee Company is firmly established in a humanistic approach with its products and communities. In 2004, Allegro became 100% replanted by committing to replant five trees in the coffee growing regions for every tree’s worth in paper used by the company. The Thornton, Colorado location is a 100% wind-powered facility which assists to differentiate them compared to a coffee company like Folgers who has no qualms with leveraging the Folgers brand with an existing portfolio of iconic brands that do not support sustainability or responsible by nature ideals.
Allegro has a very unique brand design, it is a very Earth friendly color palette, with greens, browns and shades of lighter beige. When looking at the design of their website, it’s an experience of the real deal. It’s a narrative through sensorial design that tells the story of scents, tastes, and knowledge that enjoyment from Allegro is environmentally and deliciously wholesome.
Allegro: (http://www.allegrocoffee.com/main/do/Business_Practices)
Folgers: (http://folgers.com/about-us/folgers-history.aspx)
Seventh Generation Inc. is a major player in Eco-Friendly honesty. This company is established in their products circular life-cycle, meaning natural resources are being used and renewed at a rate that is always below their rate of depletion. They promote an honest consideration in the immediate impact of their products on the Earth.
Seventh Generation is multi-faceted because their design is a direct reflection of their Green Mission. This is company is designed to help consumers make a greener choice by using non-toxic ingredients in their products. Seventh Generation is based in heritage because they are committed to treating consumers and employees with respect. Seventh Generation, in alliance with the Whole Planet Foundation, help to provide funds for micro-credit loan programs abroad and in the United States. The loans, made to women, are aimed at helping alleviate poverty through entrepreneurship.
Seventh Generation (
(http://www.seventhgeneration.com/learn/blog/empowering-women-through-micro-credit)
Dessert Essence is devoted to innovative developments in change from harmful ingredients to natural and organic ingredients that are beneficial for the body and Earth through high quality products that emphasize the importance of self-improvement naturally. Dessert Essence has a very fresh design, meaning all of their products have colorful, uniquely styled labeling. Images that make a consumer want to touch, taste and smell the ingredients and the product. This helps to communicate their mission by not only the designed elements but also the fact that on every product consumers can see the wind powered seal, which helps to eliminate the “green-washing” effect because now the consumers knows that this company is attempting to reduce their carbon footprint.
Dessert Essence (http://www.desertessence.com/ingredients)
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